90-Day Implementation Roadmap
Roadmap Overview
Day 30
Machinery Order Deadline (Critical)
Days 1-90
Foundation Phase
210 days
Total Time to Production
Q2-Q3 2026
Production Launch Target
Phase 1: Foundation & Financing (Days 1-30)
| Days |
Activity |
Owner |
Deliverable |
Cost |
| 1-7 |
Legal entity formation (FZ + Mainland) |
Legal Counsel (Al Tamimi) |
Trade licenses issued |
$120k |
| 5-14 |
Emirates Development Bank application |
CFO (Interim) |
Loan approval secured |
$15k |
| 7-21 |
Facility site selection & lease negotiation |
CEO + Operations Consultant |
KEZAD lease signed |
$30k |
| 14-28 |
EUR/AED forward contract hedging |
CFO + Bank |
Currency risk eliminated |
$22k |
| 30 |
Machinery deposit & order placement |
CEO + Procurement |
Bühler, Loring orders confirmed |
$585k |
Phase 2: Facility Development (Days 31-90)
| Days |
Activity |
Owner |
Deliverable |
Cost |
| 31-60 |
Rebranding agency engagement |
CEO + Marketing Lead |
Brand strategy & design approved |
$200k |
| 31-75 |
Facility design & construction planning |
MEP Engineers + Architects |
Construction ready plans |
$30k |
| 45-90 |
ERP system implementation (Odoo) |
IT Consultant |
System configured & tested |
$20k |
| 60-90 |
Key staff recruitment |
HR + CEO |
GM, Production Mgr, QC Mgr hired |
$40k |
| 75-90 |
Facility construction initiation |
General Contractor |
HVAC, utilities, floor work started |
$130k |
Phase 3: Market Entry Preparation (Days 91-180)
| Days |
Milestone |
Key Activities |
Budget |
| 91-120 |
Facility construction completion |
HACCP infrastructure, clean rooms, utilities |
$200k |
| 120-150 |
Interim product sourcing |
"Packed in UAE" inventory for early market testing |
$80k |
| 120-160 |
Compliance documentation |
HACCP manuals, Halal applications, licenses |
$60k |
| 150-180 |
Machinery installation & commissioning |
Equipment delivery, setup, trial runs |
€1.26M |
| 160-180 |
Staff training & HORECA outreach |
Production training, initial account meetings |
$65k |
Phase 4: Production Launch (Days 181-210)
Commercial Production Authorization
- Day 181-190: Final inspections (Dubai Municipality, HACCP auditors)
- Day 191-200: Trial production runs, quality validation
- Day 201-210: First commercial orders, soft launch with 3 HORECA accounts
- Day 210+: Full production ramp-up, distributor onboarding
Critical Path Analysis
Critical Path Items (Cannot Be Delayed)
- Day 14: EDB Loan Approval - Required for Day 30 machinery deposit
- Day 30: Machinery Orders - 6-9 month lead time drives entire timeline
- Day 90: Facility Construction Start - Must complete before equipment delivery (Day 150)
- Day 150: HACCP Audit - Required for production authorization
- Day 180: Equipment Commissioning - Must complete for Day 210 launch
Warning: Any delay in Day 30 machinery order pushes launch to Q4 2026, missing optimal market entry window.
Risk Mitigation - Critical Path
| Risk |
Impact |
Probability |
Mitigation |
| EDB loan delay |
High (blocks machinery order) |
Low (15%) |
Parallel bridge financing arrangement with local bank |
| Machinery delivery delay |
High (pushes launch 2-3 months) |
Medium (30%) |
Penalty clauses in supplier contracts, alternative suppliers identified |
| HACCP certification delay |
Medium (delays production) |
Low (10%) |
Pre-audit consultants, documentation ready by Day 120 |
| Key staff recruitment failure |
Medium (operational readiness) |
Medium (25%) |
Multiple candidates in pipeline, recruitment agency engaged |
Resource Allocation
Phase 1: 90-Day Implementation Team
Full-Time Resources
- CEO: Full-time commitment (Days 1-90)
- CFO (Interim): Part-time consultant, $10k/month
External Partners
- Legal Counsel: Al Tamimi, $50k retainer
- Brand Agency: WonderEight, $200k project
- ERP Consultant: Odoo Partner, $20k implementation
Phase 2: Year 1 Operations Team (15 Headcount, $900k/year)
- Production Manager: $70k
- Chocolate Technician: $45k
- Coffee Roaster: $45k
- Production Operators (3×): $90k
- Packaging Staff (2×): $50k
- QC Manager: $65k
- QC Technician: $40k
- Food Safety Officer: $40k
- Sales Director: $80k
- HORECA Sales Rep: $50k
- Marketing Coord: $45k
- Finance/Admin: $45k
Hiring Timeline
- Days 60-75: GM, Production Manager, QC Manager (leadership team)
- Days 90-120: Technical specialists (Chocolate Technician, Coffee Roaster, QC Tech)
- Days 140-160: Production operators, packaging staff
- Days 160-180: Commercial team (Sales Director, HORECA Rep, Marketing)
Budget Deployment Timeline
| Phase |
Timeline |
Investment |
Cumulative |
% of Total |
| Phase 1: Foundation |
Days 1-30 |
$820k |
$820k |
23% |
| Phase 2: Development |
Days 31-90 |
$415k |
$1,235k |
35% |
| Phase 3: Market Entry |
Days 91-180 |
$1,695k |
$2,930k |
84% |
| Phase 4: Working Capital |
Days 180-270 |
$570k |
$3,500k |
100% |
Board Decision Point
Immediate Action Required: Board approval by November 30, 2025 to initiate Day 1 activities December 1, 2025.
Consequence of Delay: Each month of delay pushes production launch and extends breakeven timeline, reducing Year 1-2 revenue by ~$400k per month of delay.